John Gathergood is Professor of Economics at the University of Nottingham. His research focuses on understanding consumer behavior in financial markets. He publishes in leading academic journals in economics and finance including the American Economic Review, Review of Financial Studies, Journal of the European Economic Association, Economic Journal and Management Science. He also publishes in journals in a wider range of disciplines, including the Journal of Marketing Research, Nature Human Behavior, and Social Psychological and Personality Science. He has conducted research in partnership with Argus Analytics, Barclays Stockbroking, Experian, Lloyds Banking Group, National Employee Savings Trust, Natwest Markets and Rightmove. He has also undertaken pro bono advisory work for the third sector including the Money Advice Trust and Stepchange debt advice charities. Much of his research involves collaboration with firms and policymakers on research useful for both knowledge and practice.